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The latest news and industry insights for real estate professionals.

Tech for agents

Coach Agents to Get The Most Out Of Technology

In another post on our blog, we highlighted a recent survey conducted by REAL Trends in partnership with Boston Logic.  That research showed 72.5% of all real estate agents had…
Facebook retargeting

How To Set-Up a Video Retargeting Advertisement

How Does Video Retargeting Work? Video Retargeting ads (also referred to as remarketing ads) use a strategy to constantly get your brokerage in front of interested buyers and sellers once…
Nurture leads with video content

How To Nurture Real Estate Leads Using Video

  As marketing evolves in the age of COVID-19, use of video by real estate professionals continues to skyrocket. In this second installment of a two-part blog series, we will…
Top of funnel lead routing

Advanced Lead Routing Options For Brokerages

  Connect Now is focused on making a quick connection between consumers and sales people. Enabling quick response has benefits for all parties. The consumer gets an immediate response to…

The Metrics that Matter

Measure the Effectiveness of Your Advertising Spend Real estate professionals, like other salespeople, live and die by the quantity and quality of the leads their team generates.  But, many cannot…

The Data-Powered Brokerage

4 Benefits of Rich Data in Your CRM When is the last time you used your cell phone just for making phone calls? Not for checking email or texting, or…
CRM for real estate

Is Real Estate Finally Ready To Embrace CRM?

Learning to Love Your CRM Investment If you aren’t already using a CRM system, then you aren’t alone…but you are in the minority.  In a recent survey conducted by REAL…

The Need for Speed

Are Slow Agent Response Times Hurting Your Bottom Line? What do customers want? Attention! When do they want it? Now!   Ever gone to a restaurant, decided what to eat, but…
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