Karen has over 20 years of experience crafting successful go-to-market strategy for companies in a variety of industry verticals. Over the past decade, she has focused her energy on developing brand awareness and demand generation for B2B/B2C SaaS companies for sustained growth, from disruptive start-ups to Fortune 100 global enterprises. A media maven and data junkie, she brings a mix of creativity and analytics that is key to converting prospects and keeping them loyal to her brands. Karen is also a graduate of New York University and dedicated advocate for animals and at-risk youth.